Running a dance studio while managing daily operations, schedules, teaching can be challenging, let alone attempting to focus on marketing and growth. Imagine a parent searching for the perfect dance studio for their child. They’re likely to turn to Google or Facebook, looking for reviews that indicate a welcoming, reputable, and well-loved studio. Positive reviews act as powerful endorsements, playing a crucial role in attracting and retaining students. However, actively seeking them out can be difficult. This Studio Success Story explores how The Dance Method (TDM) achieved a remarkable 350% increase in Google reviews over 3 weeks resulting in new registrations, increased studio awareness and trust — all without dedicating hours to manual outreach and follow-up.

The Challenge.

Like many dance studios, The Dance Method (TDM) faced the challenge of keeping up with their busy schedules while also trying to actively reach out and ask for reviews. Despite receiving positive feedback from families and students, getting them to leave reviews on Google or Facebook never felt natural or organic. TDM needed a more streamlined and effective way to gather reviews without adding extra work to their already busy routine.

• Busy Schedules: Managing daily operations left little time for additional tasks like review generation.

• Positive Feedback: Families often gave great feedback in person but rarely left online reviews.

• Organic Requests: Asking for reviews didn’t feel natural or fit smoothly into their workflow.

• Need for a Better System: TDM required a more efficient method to collect and manage reviews.

Why Review Generation Matters.

Reviews are a vital part of the customer journey, especially when it comes to choosing a dance studio. With 89% of consumers, including parents, turning to Google and Facebook for reviews and community feedback, having a strong online presence is essential. Positive reviews not only influence decisions but also play a critical role in building trust and driving growth for your studio. Here are five key reasons why review generation matters:

1. Builds Trust: Reviews from real customers validate your studio’s quality. They provide social proof that reassures potential clients about their decision to choose your dance studio. When parents see positive feedback from other families, they feel more confident and assured about enrolling their children.

2. Improves SEO (Search Engine Optimization): Regular, positive reviews boost your search engine rankings. Search engines favour businesses with frequent, high-quality reviews, as they signal ongoing customer satisfaction and engagement. This increased visibility makes it easier for potential students to find your studio online.

3. Attracts New Students: Prospective students and parents rely heavily on reviews to make informed decisions. They often compare studios based on the number and quality of reviews, making a robust review generation strategy essential. Positive reviews highlight the benefits and experiences of current students, making your studio more appealing.

4. Highlights Success: Positive experiences of your current students can draw in new ones. Sharing success stories through reviews illustrates the benefits of joining your studio, from improved dance skills to increased confidence and a sense of community. These stories resonate with potential clients, showcasing the impact your studio has on its students’ lives.

5. Strengthens Community Connections: Reviews aren’t just about promoting your studio—they also help build a sense of community. When families share their positive experiences, it strengthens the bonds within your studio’s community and encourages new families to become a part of it.

How DSGE Helped Drive a +350% Increase in Just 3 Weeks.

To help The Dance Method enhance their online presence, gather valuable feedback and drive registrations- DSGE developed, launched & managed a comprehensive review generation campaign over a three-week period. This approach was carefully designed to integrate seamlessly into the studio’s existing operations, ensuring every step was both efficient and effective. By automating requests, personalizing communications, and leveraging AI-powered responses, DSGE implemented a comprehensive system that significantly increased both the quantity and quality of reviews, all while minimizing manual effort.

Automated Review Requests:

• Emails and Text Messages: We launched an automated outreach campaign targeting the studio’s family list, sending emails and text messages consistently over three weeks or until the recipient initiated the review process. This strategy ensured a steady flow of feedback while maintaining a respectful communication frequency. By mixing emails and texts, the studio stayed engaged with parents without overwhelming them, encouraging reviews in a way that was efficient and unobtrusive. This approach kept the feedback loop active and effective without adding any extra work for the studio staff.

• Personalization: Each message was personalized to the recipient, incorporating details like the student’s name to make the request feel genuine and connected. This tailored approach not only increased the likelihood of receiving detailed feedback but also strengthened the trust and connection the studio had with its community.

Targeted Follow-Ups:

• Click Tracking: Once a family member clicked the review link, they were immediately removed from the messaging list to avoid redundancy. This streamlined process ensured that families weren’t bombarded with multiple requests, improving their overall experience and maintaining positive engagement with the studio.

• Mindful Timing: Follow-ups were scheduled at optimal times to maximize responses. By sending reminders when parents were most likely to be available and reflective, DSGE significantly increased the chances of receiving a review. This thoughtful timing respected parents’ schedules and made it easier for them to provide feedback without feeling pressured.

AI-Powered Replies:

• Quick Responses: The AI technology within our internal Kanamé Platform enabled contextually accurate and prompt replies to reviews. This immediate feedback demonstrated the studio’s attentiveness and commitment to customer satisfaction, reassuring parents that their input was valued and addressed quickly. Additionally, quick responses contributed to improved SEO by signaling to search engines that the business is active and engaged with its audience, thereby enhancing the studio’s visibility in search results.

Positive Feedback.

The impact of AI automations and instant notifications is clearly reflected in the glowing reviews received by The Dance Method. One parent shared, “The Dance Method always gets back to us quickly and answers all our questions. We never feel out of the loop. Highly recommend!” This feedback highlights the studio’s commitment to timely communication and customer satisfaction, made possible through efficient AI-driven responses & missed call text back and of course a stellar team at TDM.

Another parent expressed, “The personal touch in every interaction makes us feel valued and part of a community.” This illustrates how personalized and thoughtful communication fosters a sense of belonging among families, reinforcing the studio’s reputation as a welcoming and supportive environment. These reviews not only enhance the studio’s credibility but also serve as powerful endorsements that attract new students, showcasing the real-world benefits of a well-executed review management strategy.

The Results.

The Dance Method’s journey is a clear example of how focused review management and personalized communication can make a significant difference in a dance studio’s online presence and growth. In just three weeks, TDM saw a dramatic 350% increase in reviews, thanks to DSGE’s strategic efforts. This boost in feedback didn’t just make TDM the most reviewed studio in their area—it also earned them the top spot as the highest-rated studio in their city.

This influx of positive reviews has done more than just improve their numbers; it’s made it easier for new students to find and choose TDM as their dance home. The strong, personalized connections built with their community played a big part in this growth. With less time spent on manual review management, Orielle and her team have been able to focus on what they love most—teaching and inspiring their students—while enjoying the benefits of a thriving, well-respected studio.

The Impact.

For Orielle, the owner of The Dance Method, partnering with DSGE has had a meaningful impact on both her daily routine and the overall growth of her studio. By using DSGE’s review generation strategies & systems, she’s been able to streamline communication with families, giving her more time to focus on what she truly loves—teaching and connecting with her students.

Managing reviews has become much easier, and the steady flow of positive feedback has been a real boost. Orielle feels proud not only of the growth in TDM's community but also of the recognition of the hard work everyone in the studio puts in. The consistent positive reviews are a powerful reminder of why they do what they do, reaffirming the studio’s commitment to creating a supportive and welcoming environment. With more time to dedicate to her passion for dance and her students, Orielle feels more connected to her community than ever.

Reflecting on her experience, Orielle shares:

“Working with DSGE has made a huge difference for our studio and my day-to-day life. Their review generation strategies have streamlined our communication, allowing me to focus more on what I love—teaching and connecting with our students. Seeing our community grow and thrive, and knowing that the hard work everyone in our studio puts in is making a real impact with our families, makes me incredibly proud. The consistent positive reviews are a great reminder of why we do what we do and how much we care about creating a supportive and welcoming environment.” — Orielle, Owner of The Dance Method

What You Can Do to Start Driving Reviews for Your Dance Studio.

Generating positive reviews is one of the most effective ways to build trust, attract new students, and strengthen your dance studio’s reputation. Here are some actionable steps you can take right now to start driving more reviews:

1. Start by Asking:

The first and most important step is to simply ask for reviews. Don’t assume parents will automatically leave feedback—reach out to them directly. After a successful recital, a great class, or a positive interaction, ask parents to share their experience. Make it a routine part of your communication.

2. Make It Easy:

Simplify the process for leaving reviews by providing clear instructions and direct links. Whether through an email or a text message, make sure the link takes them directly to your review page. The easier you make it, the more likely they are to follow through.

• Tip: Include a call-to-action in your newsletters or social media posts, reminding parents how valuable their feedback is to the studio.

3. Personalize Your Requests:

When asking for reviews, personalize your message. Use the student’s name and mention specific positive experiences. Personalized requests feel more genuine and are more likely to result in a detailed and thoughtful review.

4. Respond to Every Review:

Engage with every review, whether it’s glowing praise or constructive criticism. Thank parents for their feedback and address any concerns with care. Showing that you listen and respond builds trust and encourages more parents to share their thoughts.

• Tip: Set aside time each week to respond to reviews, making it a regular part of your routine.

5. Consistently Follow Up:

If a parent doesn’t leave a review after your initial request, don’t hesitate to follow up with a friendly reminder. Timing is key—send follow-up messages when parents are most likely to have time to reflect and respond.

• Tip: Follow-up after a major event like a recital or end-of-term showcase can be particularly effective.

Bonus Tip: Display a QR Code at Your Reception Desk:

Make it even easier for parents & students to leave a review by displaying a scannable QR code at your reception desk or in the lobby. Parents can quickly scan the code with their phones while they’re waiting, taking them directly to your review page. This is a simple yet effective way to capture feedback while the experience is still fresh in their minds.

note: this QR code is set to send us a text message, give it a try!

Conclusion.

The Dance Method’s success story really shows how effective review management and personalized communication can make a big difference in a dance studio’s growth. By setting up automated review requests, customized follow-ups, and AI-driven responses, TDM not only boosted their online reputation but also attracted more students and strengthened their community connections. This approach allowed TDM to stay focused on what truly matters—teaching and inspiring their students—while the positive reviews kept coming in.

These results weren’t just about numbers; they reflected the trust and credibility TDM built within their community. The increase in reviews and higher ratings didn’t just improve their online presence—they played a crucial role in drawing new students and ensuring the studio’s long-term success. When parents see a studio with a strong reputation, they feel more confident in choosing it for their children, knowing it’s a place where they’ll be valued and supported.

Key Results:

• Increased total reviews by 350% in just 3 weeks.

• Became the most reviewed dance studio in their local area.

• Earned the top spot as the highest-rated dance studio in their city on Google.

• Saw a noticeable increase in new student registrations.

• Greatly improved the studio’s online visibility and trust.

Ready to Amplify Your Studio’s Reviews?

If the results achieved by The Dance Method resonate with you, it’s time to explore how DSGE can help you streamline your review generation process and enhance your studio’s online presence. Whether you’re looking to kickstart your review strategy or refine an existing one, we’re here to provide the guidance and support you need to thrive.

Set up a no-pressure chat with Justin to see how DSGE can help your studio grow, save time, and foster deeper connections with your community through effective and empathetic marketing. Together, we’ll craft a plan that aligns with your studio’s unique needs and ambitions.

Want to Explore More?

Beyond review generation, DSGE- Dance Studio Growth Experts offers a range of services designed to help your dance studio not only grow, but thrive. From advanced communication tools like Missed Call Text Back, to comprehensive AI-driven solutions freeing up your time and driving registration. Let’s work together to ensure your studio remains competitive, connected, and continually growing.

Download our Free Studio Growth Guide to get started with actionable strategies that can make a real impact on your studio’s future.